Last week, organic and natural foods distributor, United Natural Foods Inc. (UNFI) announced plans to buy the largest publicly traded grocery wholesaler, Supervalu, for just under $3 billion. The deal is largely a defensive move by UNFI after Amazon bought their largest customer, Whole Foods.
Read MoreFor years, these familiar slogans have highlighted the importance of American kitchen staples. What better represents the American way of eating than a glass of milk with your cookies or a hamburger on the grill? On billboards and television, these ubiquitous marketing campaigns have long shaped public perception of which foods constitute a wholesome diet. But consumers are often unaware of who, exactly, writes, produces, and pays for these ads.
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