Farm equipment makers face monopolization lawsuits and a new right to repair bill in the Senate.
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Agribusiness wants to dramatically change the way farmers value and pay for a bag of corn seed, to get a second bite at producer profits. Bayer, the world’s leading seed manufacturer, has been piloting an “outcome-based” pricing program that adjusts the cost of its seeds or agrichemicals based on how well its products perform. Farmers and antitrust scholars worry that goliaths such as Bayer will use this data-driven pricing program to further squeeze farmers and to lock more growers into the behemoths’ product bundles and digital agriculture platforms.
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