From the latest Taco Bell concoction to the lack of fresh produce in many low-income communities across the country, there’s no shortage of targets to blame for America’s poor national diet. But in recent years, many public health campaigns have zeroed in on a single enemy: soda. And there’s good reason for this. Drinking soda is entirely optional (there’s no medical reason to consume sugar water). It is remarkably common (around 50 percent of Americans regularly consume non-diet sodas). And the industry has huge political sway (Big Soda contributes millions of dollars a year to campaigns and candidates).
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